This flow-chart is attempt to create the framework of a basic social media strategy for a band. The chart shows the basic tools of a social media strategy and it illustrates the primary movement of fans within these tools. It also attempts to document what the purpose of each site/tool is. This is by no means a full or complete strategy. Various other outposts sites or tools can be added (such as a PureVolume page) as desired. This is also only a framework. How and to what extend each tool is used is up to the person executing the strategy.
Note: blogs/press refers to third-party blogs that write about the artist, not an actual artist blog. That would fall under the “artist website”.
Edit, 1/6/08: I’ve posted an updated version of this chart here. It is slightly more detailed and reworked.
If you liked this post then help spread the word and Digg it. If you disagree with it or think it is incomplete, please let me know. This is a work in progress and I’d love to get feedback on it.