Social Media Strategy Flow-Chart For Bands

This flow-chart is attempt to create the framework of a basic social media strategy for a band.  The chart shows the basic tools of a social media strategy and it illustrates the primary movement of fans within these tools.  It also attempts to document what the purpose of each site/tool is.  This is by no means a full or complete strategy.  Various other outposts sites or tools can be added (such as a PureVolume page) as desired.  This is also only a framework.  How and to what extend each tool is used is up to the person executing the strategy.  

Note: blogs/press refers to third-party blogs that write about the artist, not an actual artist blog.  That would fall under the “artist website”. 

Edit, 1/6/08: I’ve posted an updated version of this chart here.  It is slightly more detailed and reworked.





If you liked this post then help spread the word and Digg it.  If you disagree with it or think it is incomplete, please let me know.  This is a work in progress and I’d love to get feedback on it.


10 responses to “Social Media Strategy Flow-Chart For Bands

  1. Nice job! I haven’t seen this systematically laid out before.

    This is great for thinking in terms of the whole social media picture, but it might be more helpful from a band of PR firm’s point of view to show where this fits in to the band’s larger strategy.

    For instance, the main social media tool is still the basic email list, with names gathered from live shows (and, to a much lesser extent for most bands, from the website and online social media). Much of the traffic flow to the website, especially in the first few years of a band’s life, come from the email list.

    Also, traditional press and blogs must play a much heavier role in a band’s strategy in reaching an audience than say, myspace. Even within the blog/press strategy, I would add a sub-level of “Secondary Blogs/Press”, which would be blogs that feed into the high traffic “Tastemaker” blogs, websites, and traditional press. A band is much more likely to get attention from the more influential publications armed with solid reviews (of both their music and shows) from small blogs and magazines.

    There’s a growing industry of social media sites aimed at young bands looking for exposure, but there’s still no substitute for playing great music and killer, well-promoted shows and sticking to that proven band tradition of earning fans one by one and keeping them engaged.

    Great work – I’d be very interested to see more posts like this.

  2. Doesn’t Myspace engage fans?
    I don’t see how it doesn’t with its high blog content and usage of video.

    • hitsingularity

      It does engage fans but I find that many other sites do a much better and much more personalized job. I think MySpace is very poorly designed and is frustrating to use. Also, if you’re trying to stand out, you’re not going to do it through MySpace, which is where every other band is.

  3. Alternatively, be unique or write an undeniable hit, find a champion for it, all the other stuff falls into place.

  4. hitsingularity

    Even if you write an undeniable hit, you still need to get the word out about it. Hence this chart.

  5. This ‘Flow-Chart’ is total garbage, obviously whoever did it does NOT understnd the music business. Its is a sad attempt. MySpace, Rerbnation, Ourstage do NOT brek or even help break act, Faebook is a fad. It all starts with GOOD music, not just doing things like you suggest.

  6. Dave, I have an awesome band. I think we could be really huge. Unfortunately, you can’t hear them for another week because I’ll have to mail you our demo because we, like you, think this online marketing stuff is total garbage. Everyone knows people don’t go to the Internet to find music.

  7. Thanks for the flow chart. Sometimes it’s good to see things laid out.

    There’s new social media popping up all the time, and who knows what opportunities can come up through engaging with them?

    I had a little experiment with Myspace the other day, and sold my first copy of my debut album in the U.S. That’s pretty cool considering I have no label, no radio play in the U.S., and I’m from Melbourne, Australia.

    Sure, I can’t quite base a tour around that yet, but it’s pretty exciting to connect with people the other side of the world without those traditional support structures.

    Of course we all work at making the best music, and exciting live shows we can. Once we’ve done that, people still need to have as many opportunities to access that as possible. We can provide more opportunities for access through all those online portals.

  8. Pingback: Social Media Rewind: What’s Your Strategy? « IndieOn65

  9. I think this is a job well done. Very insightful approach to social media strategy.

    Of course, like with any business, you need a solid product to start thinking about marketing it.

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